Sourdough Comes to Home Delivery Pizza: Telepizza and Domino's

This is a curious development for anyone who follows natural fermentation. Two of Spain's biggest home-delivery pizza chains, Telepizza and Domino's, have launched sourdough-based options at almost the same time.

According to the article, Telepizza has introduced sourdough dough across its whole restaurant network. You can choose it for any pizza on the menu for an extra euro or so, whether you order online, eat in, or have it delivered. The chain promises a lighter texture, deeper flavor, crispy edges, and a soft, airy interior.

Domino's, for its part, presents Madrízzima, a pizza that combines sourdough with extra virgin olive oil and a double fermentation process with a long rest, aiming for a more open crumb and a more complex flavor.

The piece also reminds readers why sourdough has become a symbol of quality. Natural fermentation, used for thousands of years, gives more complex aromas and a lighter structure than the quick fermentation of industrial production. It points out that in delivery, competition is no longer about price or speed alone, but about how customers perceive the quality of the product.

It's interesting to see such a craft technique turn into a large-scale marketing argument. I'll be curious how closely that industrial sourdough resembles the jar of starter many of us keep at home. Still, as a sign that the public values slow fermentation, it's good news.

Source: Directo al Paladar