Kemuning tea farmer in Karanganyar finds a market through an exhibition
ANTARA reports on Eko Wuryanto, a tea entrepreneur in Kemuning Village, Ngargoyoso, Karanganyar, Central Java. In 2012 he left his job as an employee because he saw the potential of Kemuning tea, which was not yet well known to tourists at the time.
His starting capital was about Rp8 million, spent on simple equipment, some of it made by himself. Early profits were only about Rp300,000 a month, and the roughly 50 kilograms he produced each month did not always sell. Today his business processes 5 to 6 tons of tea a month together with 26 farmers working about five hectares of land, paying at least Rp5,000 per kilogram for fresh shoots.
His products are not limited to conventional tea. He also makes green, black, white, jasmine, ginger, lemongrass, fruit, spice and matcha teas. There is also Rako tea, which tastes like coffee and, he says, is grown on land that was once a coffee plantation. Monthly revenue rose from about Rp85 million in 2023 to Rp250 to 300 million in 2026, and the number of resellers grew from 235 to about 620. After taking part in an exhibition in Surabaya, he met buyers from Boyolali who now order about 3,000 products a day. The business is a micro and small enterprise supported by Bank Indonesia.
What stayed with me most was his remark that the profits are not only for himself. Stories like this remind us that a cup of local tea can mean a livelihood for many farming families.
Source: ANTARA News
His starting capital was about Rp8 million, spent on simple equipment, some of it made by himself. Early profits were only about Rp300,000 a month, and the roughly 50 kilograms he produced each month did not always sell. Today his business processes 5 to 6 tons of tea a month together with 26 farmers working about five hectares of land, paying at least Rp5,000 per kilogram for fresh shoots.
His products are not limited to conventional tea. He also makes green, black, white, jasmine, ginger, lemongrass, fruit, spice and matcha teas. There is also Rako tea, which tastes like coffee and, he says, is grown on land that was once a coffee plantation. Monthly revenue rose from about Rp85 million in 2023 to Rp250 to 300 million in 2026, and the number of resellers grew from 235 to about 620. After taking part in an exhibition in Surabaya, he met buyers from Boyolali who now order about 3,000 products a day. The business is a micro and small enterprise supported by Bank Indonesia.
What stayed with me most was his remark that the profits are not only for himself. Stories like this remind us that a cup of local tea can mean a livelihood for many farming families.
Source: ANTARA News
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