DEVIL TOYS founder interview: from hard military dolls to designer soft-vinyl toys
Toy People News ran an interview with George, the founder of the Hong Kong toy brand DEVIL TOYS, and it is well worth recommending to anyone who likes designer toys.
George studied graphic art in the UK, then came back to Hong Kong and worked in advertising, illustration and stationery branding. DEVIL TOYS has been around for 12 years. It started because he felt the market lacked hard sci-fi military style 1/6 figures, but the first release was a figure of tattoo artist MAXX. C, because the team wanted to build production experience before developing the "War of Order" series.
The most interesting part of the interview is the collaboration with Philippine artist Quiccs. The two met about ten years ago at STGCC in Singapore. George wanted to turn the GOK half-bust into a 1/6 articulated figure, but Quiccs insisted on developing the flagship character TEQ63 first. George was worried about sales at first, but chose to respect the other artist's vision, and TEQ63 turned out to be a big hit, starting a ten-year partnership. They later worked with Dehara-sensei on "Aiken Bancho", which turns the contrast between a fierce look and a kind heart into a character.
His favorite designer toy is the "QUICCS BANCHO", because it was the first time a foreign designer's style and traditional Japanese sofubi were blended perfectly. George is also a toy collector himself, with Transformers, Saint Cloth Myth, S.H.Figuarts and Hot Toys in his collection.
I especially liked his point that communication is the key to working with different artists: some need a lot of freedom, and others already have an understanding. That holds for any creative collaboration.
Source: Toy People News
George studied graphic art in the UK, then came back to Hong Kong and worked in advertising, illustration and stationery branding. DEVIL TOYS has been around for 12 years. It started because he felt the market lacked hard sci-fi military style 1/6 figures, but the first release was a figure of tattoo artist MAXX. C, because the team wanted to build production experience before developing the "War of Order" series.
The most interesting part of the interview is the collaboration with Philippine artist Quiccs. The two met about ten years ago at STGCC in Singapore. George wanted to turn the GOK half-bust into a 1/6 articulated figure, but Quiccs insisted on developing the flagship character TEQ63 first. George was worried about sales at first, but chose to respect the other artist's vision, and TEQ63 turned out to be a big hit, starting a ten-year partnership. They later worked with Dehara-sensei on "Aiken Bancho", which turns the contrast between a fierce look and a kind heart into a character.
His favorite designer toy is the "QUICCS BANCHO", because it was the first time a foreign designer's style and traditional Japanese sofubi were blended perfectly. George is also a toy collector himself, with Transformers, Saint Cloth Myth, S.H.Figuarts and Hot Toys in his collection.
I especially liked his point that communication is the key to working with different artists: some need a lot of freedom, and others already have an understanding. That holds for any creative collaboration.
Source: Toy People News
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