Pisa 1940 Opens a New Service and Restoration Workshop in Milan

Anyone who owns a mechanical watch knows that the moment for a service eventually comes, and knowing whom to entrust it to matters almost as much as the watch itself. That is why the news that Pisa 1940 has opened a new workshop of more than 170 square metres in Milan, dedicated to servicing, overhaul and restoration, caught my attention.

The workshop has six fully equipped workstations, designed for both quick check-ups and highly precise work, and a team of eight watchmakers with certified training from the best-known Maisons. There are rooms for cleaning and sandblasting, areas for washing movements, cases and bracelets, and advanced diagnostic tools, including water-resistance testing.

The starting point is a principle that is dear to the company's history. Chiara Pisa, the CEO, recalls that her grandfather Ugo regarded watches as living things, with a ticking like a heartbeat. Looking after a watch through maintenance, overhaul or repair therefore means nurturing the bond between the watch and the person who wears it.

An interesting choice is to make the workshop independent of the boutiques, moving away from the trend of integrating technical centres into showrooms. The closed workshop of the past gives way to transparency and dialogue with customers, collectors and enthusiasts, and there is even a library corner with more than 250 volumes.

For collectors of vintage watches, this is good news: a workshop that places restoration at the centre, in plain view, is a sign of how alive watchmaking craftsmanship still is.

Source: Orologi