Labubu officially arrives in Brazil in June with Candide
Pop Mart, the Chinese maker known for blind boxes and art toys, is finally going to operate officially in Brazil. According to Fast Company Brasil, sales of Labubu start in June 2026 in partnership with the toy brand Candide.
The prices Candide released to the press run from R$ 299.99 to R$ 799.99. Besides Labubu, the lineup includes other Pop Mart characters such as Cry Baby, Hirono, SkullPanda, Pucky and Nyota. There are also collaborations with Coca-Cola, The Powerpuff Girls, My Little Pony and The Little Prince, and Candide plans to bring products inspired by Naruto, Demon Slayer, Teletubbies and Frieren.
The article notes that Labubu's success grew through appearances in celebrity content, especially with the singer Lisa of BLACKPINK. The character also appeared in the music video for "Goals", the official song of the 2026 World Cup, performed by Lisa with Anitta and Rema.
What I found most interesting is the strategy of targeting collectors, with a focus on products with strong aesthetic and emotional appeal. Until now, anyone who wanted a Labubu in Brazil had to rely on imports or resellers, at prices well above the original. The article does not give the exact launch day or sales channels, so it is worth following the official announcements before rushing to the queue.
Source: Fast Company Brasil
The prices Candide released to the press run from R$ 299.99 to R$ 799.99. Besides Labubu, the lineup includes other Pop Mart characters such as Cry Baby, Hirono, SkullPanda, Pucky and Nyota. There are also collaborations with Coca-Cola, The Powerpuff Girls, My Little Pony and The Little Prince, and Candide plans to bring products inspired by Naruto, Demon Slayer, Teletubbies and Frieren.
The article notes that Labubu's success grew through appearances in celebrity content, especially with the singer Lisa of BLACKPINK. The character also appeared in the music video for "Goals", the official song of the 2026 World Cup, performed by Lisa with Anitta and Rema.
What I found most interesting is the strategy of targeting collectors, with a focus on products with strong aesthetic and emotional appeal. Until now, anyone who wanted a Labubu in Brazil had to rely on imports or resellers, at prices well above the original. The article does not give the exact launch day or sales channels, so it is worth following the official announcements before rushing to the queue.
Source: Fast Company Brasil
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